New Name, Same Commitment to Stewardship and Conservation

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Apr 22
2 min read

Updated: Jun 20

We’re excited to announce that Northwoods Volunteer Connection is now Friends of the Superior National Forest—a name that better reflects our mission to support, protect, and enhance the Superior National Forest through volunteer stewardship and partnerships.

For years, we’ve engaged volunteers and partners in trail maintenance, conservation projects, and outdoor stewardship. As we continue to grow, this new name helps clarify our mission and strengthen our connection to the land and the community.

This change comes at a critical time. Recent budget cuts and mass layoffs within the U.S. Forest Service have drastically reduced resources for trail maintenance and conservation efforts, placing an even greater burden on volunteers and partner organizations. We're committed to helping bridge that gap, ensuring the forest remains accessible and well cared for despite these challenges.

“Our work has always been about the Superior National Forest—engaging people in caring for the trails, waters, and lands that make this place so special,” said our Executive Director, Jo Swanson. “With this new name, we’re embracing our identity as an organization dedicated to supporting and celebrating this incredible public land.”

To mark this new chapter, we’ll launch our updated website, social media presence, and branding on April 22, 2025 (Earth Day). The celebration continues with an in-person event on Saturday, May 17, at 10 AM at Pincushion Mountain Trailhead, where attendees can enjoy coffee donated by Java Moose, treats from Crosby Bakery, a door prize from Cook County Whole Foods Co-op, and a guided hike. It’ll be a great opportunity to connect with fellow supporters and learn more about what’s ahead for Friends of the Superior National Forest.

“Volunteers have always been at the heart of what we do,” said our Board Chair and retired Forest Service National Wilderness Program Manager, Sandy Skrien. “With the Forest Service facing major funding cuts, community involvement is more crucial than ever. By stepping up together, we can ensure the Superior National Forest remains a place for adventure, connection, and stewardship for generations to come.”